The insurance industry is a highly competitive market, and as such, agents must make marketing their top priority in order to grow their business and beat out competition. Not only are agents competing against one another, they are also battling big agencies for business opportunities. For that reason, it is critical that insurance agents develop, and implement, a unique marketing strategy to set themselves apart from their competition.
In an Independent Agents Magazine article, “Why Your Insurance Marketing Campaign Isn’t Working,” author Robyn Sharp explains that agents must go beyond their initial efforts to get their name out to potential clients. They must invest the time and resources in developing an effective marketing campaign that sets them up for successful new business acquisitions.
In her article, Sharp outlines three straightforward marketing strategies that can help an agent better market themselves and their company:
Developing a creative and effective marketing strategy has become increasingly important in the insurance industry. It requires planning, action, testing and consistency. But, when the time and resources are invested, the payoff can be significant.
To learn more about the how to improve your marketing campaign and become a leader in a highly competitive and growing industry, visit http://www.iamagazine.com/strategies/read/2014/12/19/why-your-insurance-marketing-campaign-isn-t-working.
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